PRIVACY POLICY
This website is brought to you by. We take the privacy of our website users very seriously. We ask that you read this Privacy Policy ('the Policy') carefully as it contains important information about how we will use your personal data.
For the purposes of the Data Protection Act 1998, Magenta Ink Limited ('we' or 'us') is the 'data controller (ie the company who is responsible for, and controls the processing of, your personal data).
Personal data we may collect about you
We will obtain personal data about you (such as your name, address and payment details) whenever you complete an online form.
For example, we will obtain your personal data when you purchase goods or services.
Occasionally we may receive information about you from other sources (such as credit reference agencies) which we will add to the information which we already hold about you in order to help us.
How we may use your personal data
We will use your personal data for the purposes described in the data protection notice that was given to you at the time your data were obtained11. These purposes include:
- to help us identify you and any accounts you hold with us administration
- statistical analysis
- customer profiling and analysing your purchasing preferences
- marketing
- fraud prevention and detection
- billing and order fulfilment
- customising this website and its content to your particular preferences
- to notify you any changes to this website or our services which may affect you
- security vetting
- improving our services
Marketing and opting out
Unless you have asked us not to do so, we may contact you by mail, telephone, SMS, text, fax, email about products, services, promotions, special offers or charitable causes which may be of interest to you.
If you prefer not to receive any further marketing communications from us, you can opt out at any time. See further 'Your rights' below.
Disclosure of your personal data
We may disclose your personal data to:
- other companies within our group
- our agents and service providers (eg providers of web hosting or maintenance services)
- law enforcement agencies in connection with any investigation to help prevent unlawful activity
Keeping your data secure
We will use technical and organisational measures to safeguard your personal data, for example:
- access to your account is controlled by password and username which are unique to you
- we store your personal data on secure servers
- payment details are encrypted using SSL technology
Whilst we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data which are transferred from you or to you via the internet.
Monitoring
We may monitor and record communications with you (such as telephone conversations and emails) for the purpose of (specify, eg quality assurance, training, fraud prevention and compliance).
Credit checking
To enable us to make credit decisions about you and for fraud prevention and money laundering purposes, we may search the files of credit reference and fraud prevention agencies (who will record the search). We may disclose information about how you conduct your account to such agencies and your information may be linked to records relating to other people living at the same address with whom you are financially linked. Other credit grantors may use this information to make credit decisions about you and the people with whom you are financially associated, as well as for fraud prevention, debtor tracing and money laundering purposes. If you provide false or inaccurate information and we suspect fraud, we will record this.
Information about other individuals
If you give us information on behalf of someone else, you confirm that the other person has appointed you to act on his/her behalf and has agreed that you can:
- give consent on his/her behalf to the processing of his or her personal data
- receive on his/her behalf any data protection notices
- give consent to the transfer of his/her personal data abroad
Transfers of data out of the EEA
We may need to transfer your personal data to the United States of America (which is located outside the European Economic Area*) for the purpose of (production or customising). Any transfer of your data will be subject to a European Commission approved contract which will safeguard your privacy rights and give you remedies in the unlikely event of a security breach.
* The EEA comprises the EU member states plus Norway, Iceland and Liechtenstein.
Your rights
You have the right, subject to the payment of a small fee (currently £10) to request access to personal data which we may process about you. If you wish to exercise this right you should:
- put your request in writing
- include proof of your identity and address (eg a copy of your driving licence or passport, and a recent utility or credit card bill)
- attach a cheque in the amount of £10 made payable to Magenta Ink Limited
- specify the personal data you want access to, including any account or reference numbers where applicable.
You have the right to require us to correct any inaccuracies in your data free of charge. If you wish to exercise this right you should:
- put your request in writing
- provide us with enough information to identify you (eg account number, username, registration details)
- specify the information that is incorrect and what it should be replaced with.
You also have the right to ask us to stop processing your personal data for direct marketing pur-poses. If you wish to exercise this right you should:
- put your request in writing (an email sent to info@magentaink.co.uk with a header that says 'Unsubscribe' is acceptable)
- provide us with enough information to identify you (eg account number, username, registration details)
Our contact details
We welcome your feedback and questions. If you wish to contact us, please send an email to info@magentaink.co.uk or you can write to us at 205 Bruntsfield Place, Edinburgh, EH10 4DHor call us on 0044 131 446 3777). Our registered office is 1 Rutland Court, Edinburgh EH3 8EY.
We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version which will apply each time you access this website.